:root {
  --paper: #f6f3ed;
  --paper-deep: #efebe2;
  --ink: #25282a;
  --ink-soft: #555b60;
  --ink-faint: #777c80;
  --rule: #d8d2c8;
  --rule-dark: #bcb5aa;
  --dark: #202326;
  --light: #faf7f1;
  --accent: #6d7782;
  --serif: "Cormorant Garamond", Georgia, "Times New Roman", serif;
  --sans: "Manrope", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --shell: min(1400px, calc(100vw - 64px));
  --section-y: clamp(88px, 10vw, 152px);
  --shadow: 0 16px 36px rgba(20, 22, 24, 0.12);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }

::selection { background: #d9d3c8; color: var(--ink); }

.skip-link {
  position: fixed;
  inset: 12px auto auto 12px;
  z-index: 999;
  padding: 10px 14px;
  background: var(--dark);
  color: var(--light);
  transform: translateY(-150%);
}
.skip-link:focus { transform: translateY(0); }

.shell { width: var(--shell); margin-inline: auto; }
.section { padding-block: var(--section-y); }
.section--large { padding-block: clamp(112px, 12vw, 184px); }
.section--compact { padding-block: clamp(72px, 8vw, 112px); }
.section--flush-bottom { padding-bottom: 0; }
.section--tinted { background: var(--paper-deep); }

/* Keep the transition from results to Selected Work optically balanced:
   match the space below the results fine print to the space after its rule. */
#work.section--large { padding-top: clamp(72px, 8vw, 112px); }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.eyebrow {
  margin: 0 0 24px;
  color: var(--ink-soft);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.19em;
  text-transform: uppercase;
}
.eyebrow--light { color: #c7cbd0; }

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.7rem;
  min-height: 54px;
  padding: 0 22px;
  border: 1px solid transparent;
  text-decoration: none;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  transition: background-color 180ms ease, color 180ms ease, border-color 180ms ease, transform 180ms ease;
}
.button:hover { transform: translateY(-1px); }
.button:focus-visible, .text-link:focus-visible, .desktop-nav a:focus-visible, .footer-links a:focus-visible, .identity:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 4px;
}
.button--dark { background: var(--dark); color: var(--light); border-color: var(--dark); box-shadow: var(--shadow); }
.button--dark:hover { background: #2b2f32; }
.button--compact { min-height: 48px; padding-inline: 20px; box-shadow: none; }
.button--light { background: var(--light); color: var(--dark); border-color: var(--light); }

.text-link {
  position: relative;
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  color: var(--ink);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  text-decoration: none;
}
.text-link::after {
  content: "";
  position: absolute;
  inset: auto 0 -5px 0;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 220ms ease;
}
.text-link:hover::after { transform: scaleX(1); }
.text-link--strong { font-size: 0.9rem; }

/* Header */
.site-header {
  position: relative;
  z-index: 20;
  border-bottom: 1px solid var(--rule);
  background: rgba(246, 243, 237, 0.96);
  backdrop-filter: blur(14px);
}
.header-inner {
  min-height: 84px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}
.identity {
  display: inline-flex;
  align-items: center;
  gap: 22px;
  text-decoration: none;
}
.monogram {
  padding-right: 22px;
  border-right: 1px solid var(--rule);
  font-family: var(--serif);
  font-size: 2.9rem;
  font-style: italic;
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.08em;
}
.identity-name {
  font-family: var(--serif);
  font-size: 1.7rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}
.desktop-nav { display: flex; align-items: center; gap: clamp(28px, 3vw, 52px); }
.desktop-nav > a:not(.button) {
  color: var(--ink-soft);
  font-size: 0.82rem;
  font-weight: 600;
  text-decoration: none;
}
.desktop-nav > a:not(.button):hover { color: var(--ink); }
.mobile-nav { display: none; }

/* Hero */
.hero {
  padding-top: 0;
  /* Desktop composition: keep the authority strip visible while letting
     roughly the top half of the metric figures act as the next-scroll cue. */
  min-height: 565px;
  border-bottom: 1px solid var(--rule);
  overflow: hidden;
}
.hero-grid {
  min-height: inherit;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(560px, 625px) minmax(175px, 195px);
  gap: clamp(18px, 1.6vw, 24px);
  align-items: end;
}
.hero-copy {
  align-self: start;
  padding-block: 80px;
  max-width: 640px;
}
.hero h1, .section-heading h2, .handoff h2 {
  margin: 0;
  font-family: var(--serif);
  font-weight: 500;
  letter-spacing: -0.045em;
  text-wrap: balance;
}
.hero h1 {
  max-width: 790px;
  font-size: clamp(4.15rem, 5.5vw, 6.5rem);
  line-height: 0.92;
}
.hero-lede {
  max-width: 720px;
  margin: 18px 0 22px;
  color: var(--ink-soft);
  font-size: clamp(0.98rem, 1.02vw, 1.08rem);
  line-height: 1.55;
}
.hero-portrait {
  align-self: end;
  justify-self: start;
  display: flex;
  align-items: flex-end;
  justify-content: flex-end;
  width: min(100%, 625px);
}
.hero-portrait img {
  width: 100%;
  height: auto;
  margin-bottom: -5px;
  object-fit: contain;
  object-position: bottom right;
  filter: drop-shadow(0 14px 28px rgba(23, 24, 26, 0.11)) drop-shadow(0 4px 10px rgba(23, 24, 26, 0.07));
}


.hero-quote {
  align-self: center;
  margin: 0;
  max-width: 195px;
  padding-top: 28px;
  color: var(--ink);
}
.hero-quote::before {
  content: "";
  display: block;
  width: 48px;
  height: 1px;
  margin-bottom: 22px;
  background: var(--ink-faint);
}
.hero-quote blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(1.35rem, 1.55vw, 1.72rem);
  font-style: italic;
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.025em;
}
.hero-quote figcaption {
  margin-top: 26px;
  color: var(--ink-soft);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
.hero-quote figcaption::before {
  content: "—";
  margin-right: 10px;
  color: var(--ink-faint);
}

.figure {
  font-family: "Newsreader", Georgia, serif;
  font-weight: 500;
  font-variant-numeric: lining-nums proportional-nums;
  font-feature-settings: "lnum" 1, "pnum" 1;
  margin: 12px;
  font-size: clamp(3rem, 4.2vw, 4.75rem);
  line-height: 1;
  letter-spacing: -0.035em;
}

/* Authority wall */
.brand-strip {
  padding-block: 18px;
  border-bottom: 1px solid var(--rule);
}
.brand-wall {
  display: grid;
  grid-template-columns: repeat(7, minmax(0, 1fr));
  gap: 30px 34px;
  align-items: center;
}
.brand {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  color: #5c6063;
  font-size: clamp(1.05rem, 1.5vw, 1.6rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  text-align: center;
  opacity: 0.9;
  filter: grayscale(1);
}
.brand--dyson { font-weight: 500; letter-spacing: -0.08em; text-transform: lowercase; }
.brand--webmd { font-family: Georgia, serif; font-style: italic; font-weight: 500; }
.brand--aetna { text-transform: lowercase; }
.brand--miele, .brand--thryv { font-family: Georgia, serif; font-weight: 700; }
.brand--dentalplans { font-weight: 600; }
.brand--cigna { font-family: Georgia, serif; font-weight: 600; }
.brand--henry, .brand--careington, .brand--opf { font-size: clamp(0.9rem, 1.2vw, 1.2rem); letter-spacing: -0.02em; }

/* Results */
.results { border-bottom: 1px solid var(--rule); padding-top: 28px; }
.results-grid { display: grid; grid-template-columns: repeat(4, 1fr); }
.result {
  min-height: 210px;
  padding: 20px clamp(24px, 3vw, 42px);
  border-left: 1px solid var(--rule);
  text-align: center;
}
.result:last-child { border-right: 1px solid var(--rule); }
.result-figure {
  margin: 0 0 2px;
  font-family: var(--serif);
  font-size: clamp(3.6rem, 5vw, 5.4rem);
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.04em;
}
.result h3 {
  margin: 12px auto 8px;
  max-width: 230px;
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.13em;
  line-height: 1.5;
  text-transform: uppercase;
}
.result p:last-child { margin: 0 auto; max-width: 250px; color: var(--ink-soft); font-size: 0.86rem; line-height: 1.55; }
.fine-print { margin: 28px auto 0; max-width: 1060px; color: var(--ink-faint); font-size: 0.73rem; text-align: center; }
.fine-print p { margin: 4px 0; }

/* Section headings */
.section-heading { max-width: 600px; }
.section-heading--wide { max-width: 1120px; }
.section-heading h2, .handoff h2 {
  font-size: clamp(3.2rem, 5.2vw, 6rem);
  line-height: 0.98;
}
.section-heading > p:not(.eyebrow) { color: var(--ink-soft); font-size: 1.05rem; }
.section-intro { display: grid; grid-template-columns: repeat(1, minmax(0, 1fr)); gap: 32px; margin-top: 34px; max-width: 640px; color: var(--ink-soft); }
.section-intro p { margin: 0; }

/* Work */
.work-list { margin-top: clamp(64px, 7vw, 108px); border-top: 1px solid var(--rule-dark); }
.work-item {
  display: grid;
  grid-template-columns: minmax(210px, 0.55fr) minmax(0, 1.45fr);
  gap: clamp(38px, 6vw, 96px);
  padding-block: clamp(52px, 5vw, 78px);
  border-bottom: 1px solid var(--rule);
}
.work-kicker {
  padding-top: 7px;
  color: var(--ink-soft);
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.work-body { max-width: 900px; }
.work-body h3 {
  margin: 0 0 20px;
  font-family: var(--serif);
  font-size: clamp(2.3rem, 3.5vw, 4.25rem);
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.035em;
}
.work-body p { max-width: 760px; margin: 0 0 24px; color: var(--ink-soft); font-size: 1.02rem; }
.section-link-row { margin: 44px 0 0; text-align: left; }

/* Core competencies */
.split-section { display: grid; grid-template-columns: minmax(280px, 0.7fr) minmax(0, 1.3fr); gap: clamp(64px, 9vw, 150px); align-items: start; }
.topic-list { border-top: 1px solid var(--rule-dark); }
.topic { padding: 30px 0 34px; border-bottom: 1px solid var(--rule); }
.topic h3 { margin: 0 0 10px; font-size: 1.1rem; line-height: 1.35; }
.topic p { margin: 7px 0; color: var(--ink-soft); }
.sample-question { font-size: 0.86rem; color: var(--ink-faint) !important; }

/* Media */
.split-section--media { gap: clamp(64px, 9vw, 150px); }
.bio-stack { border-top: 1px solid var(--rule-dark); }
.bio { border-bottom: 1px solid var(--rule); }
.bio--expanded { padding: 28px 0 34px; }
.bio-heading { margin: 0 0 22px; font-size: 1.1rem; font-weight: 700; line-height: 1.35; }
.bio-content { color: var(--ink-soft); }
.bio-content p:first-child { margin-top: 0; }
.bio-content p:last-child { margin-bottom: 0; }

/* Handoff + footer */
.handoff { background: var(--dark); color: var(--light); }
.handoff-grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(320px, 0.75fr); gap: clamp(60px, 9vw, 150px); align-items: end; }
.handoff h2 { max-width: 850px; }
.handoff-copy { color: #c7cbd0; }
.handoff-copy p { max-width: 650px; margin: 0 0 30px; font-size: 1.05rem; }
.site-footer { background: var(--dark); color: #c7cbd0; border-top: 1px solid #34383b; }
.footer-grid { min-height: 170px; display: grid; grid-template-columns: 1fr auto; gap: 24px 64px; align-items: center; padding-block: 36px; }
.footer-name { margin: 0; color: var(--light); font-family: var(--serif); font-size: 1.65rem; font-weight: 600; }
.footer-grid p { margin-top: 3px; }
.footer-links { display: flex; gap: 28px; }
.footer-links a { color: inherit; font-size: 0.82rem; font-weight: 600; text-decoration: none; }
.footer-links a:hover { color: var(--light); }
.footer-meta {
  grid-column: 1 / -1;
  display: flex;
  justify-content: space-between;
  gap: 18px 36px;
  padding-top: 24px;
  border-top: 1px solid #34383b;
  color: #8f969b;
  font-size: 0.8rem;
}
.footer-meta p { margin: 0; }

@media (max-width: 1120px) {
  :root { --shell: min(100% - 48px, 1100px); }
  .desktop-nav { gap: 24px; }
  .hero { min-height: 520px; }
  .hero-grid { grid-template-columns: 1fr minmax(420px, 0.9fr); }
  .hero-quote {
    grid-column: 2;
    max-width: 360px;
    padding-top: 0;
    padding-bottom: 28px;
  }
  .hero h1 { font-size: clamp(4rem, 7vw, 5.7rem); }
  .brand-wall { grid-template-columns: repeat(4, minmax(0, 1fr)); }
  .results-grid { grid-template-columns: repeat(2, 1fr); }
  .result:nth-child(3) { border-top: 1px solid var(--rule); }
  .result:nth-child(4) { border-top: 1px solid var(--rule); }
  .result:nth-child(2) { border-right: 1px solid var(--rule); }
}

@media (max-width: 860px) {
  :root { --shell: min(100% - 36px, 760px); --section-y: 82px; }
  .header-inner { min-height: 82px; }
  .identity-name { display: none; }
  .monogram { border-right: 0; padding-right: 0; font-size: 2.5rem; }
  .desktop-nav { display: none; }
  .mobile-nav { display: block; position: relative; }
  .mobile-nav summary {
    list-style: none;
    cursor: pointer;
    width: 42px;
    height: 42px;
    display: grid;
    place-items: center;
  }
  .mobile-nav summary::-webkit-details-marker { display: none; }
  .mobile-nav summary span,
  .mobile-nav summary span::before,
  .mobile-nav summary span::after {
    content: "";
    display: block;
    width: 24px;
    height: 1px;
    background: var(--ink);
    position: relative;
  }
  .mobile-nav summary span::before { position: absolute; top: -7px; }
  .mobile-nav summary span::after { position: absolute; top: 7px; }
  .mobile-nav[open] summary span { background: transparent; }
  .mobile-nav[open] summary span::before { top: 0; transform: rotate(45deg); }
  .mobile-nav[open] summary span::after { top: 0; transform: rotate(-45deg); }
  .mobile-nav nav {
    position: absolute;
    right: 0;
    top: 54px;
    width: min(320px, calc(100vw - 36px));
    padding: 16px;
    background: var(--light);
    border: 1px solid var(--rule);
    box-shadow: var(--shadow);
  }
  .mobile-nav nav a { display: block; padding: 14px 12px; text-decoration: none; font-size: 0.9rem; font-weight: 600; }
  .hero { min-height: 0; }
  .hero-grid { grid-template-columns: 1fr; gap: 8px; }
  .hero-quote {
    grid-column: 1;
    justify-self: center;
    max-width: 520px;
    padding: 18px 0 42px;
  }
  .hero-copy { padding-block: 60px 26px; max-width: 720px; }
  .hero h1 { font-size: clamp(4rem, 12vw, 6rem); }
  .hero-lede { font-size: 1rem; }
  .hero-portrait { justify-self: center; width: min(100%, 620px); }
  .brand-wall { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .split-section, .handoff-grid { grid-template-columns: 1fr; gap: 54px; }
  .work-item { grid-template-columns: 1fr; gap: 18px; }
  .section-intro { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-links { flex-wrap: wrap; }
  .footer-meta { flex-direction: column; }
}

@media (max-width: 560px) {
  :root { --shell: calc(100% - 28px); }
  .hero-copy { padding-top: 60px; }
  .hero h1 { font-size: clamp(3.5rem, 16vw, 4.8rem); line-height: 0.9; }
  .button { width: 100%; }
  .brand-wall { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px 20px; }
  .brand { min-height: 36px; font-size: 1.05rem; }
  .results-grid { grid-template-columns: 1fr; }
  .result { border-right: 1px solid var(--rule); border-top: 1px solid var(--rule); }
  .result:first-child { border-top: 0; }
  .section-heading h2, .handoff h2 { font-size: clamp(3rem, 14vw, 4.6rem); }
  .work-body h3 { font-size: clamp(2.35rem, 11vw, 3.4rem); }
  .section-link-row { text-align: left; }
  .footer-links { flex-direction: column; gap: 10px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: 0.01ms !important; }
}

/* Predictable revenue framework */
.revenue-steps {
  background: var(--paper);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.revenue-steps__layout {
  display: grid;
  grid-template-columns: minmax(280px, 0.35fr) minmax(0, 0.65fr);
  gap: clamp(56px, 7vw, 112px);
  align-items: start;
}
.revenue-steps__anchor {
  position: sticky;
  top: clamp(28px, 5vh, 64px);
  align-self: start;
}
.revenue-steps__anchor h2 {
  max-width: 560px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(3.25rem, 4.6vw, 5.6rem);
  font-weight: 500;
  line-height: 0.96;
  letter-spacing: -0.045em;
  text-wrap: balance;
}
.revenue-steps__anchor p {
  max-width: 500px;
  margin: clamp(28px, 3vw, 42px) 0 0;
  color: var(--ink-soft);
  font-size: clamp(1rem, 1.18vw, 1.2rem);
  line-height: 1.6;
}
.revenue-steps__list {
  border-top: 1px solid var(--rule-dark);
}
.revenue-step {
  display: grid;
  grid-template-columns: minmax(410px, 1.05fr) minmax(260px, 0.95fr);
  gap: clamp(28px, 3vw, 48px);
  align-items: center;
  padding-block: clamp(34px, 3.4vw, 50px);
  border-bottom: 1px solid var(--rule);
}
.revenue-step__heading {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  align-items: baseline;
  gap: 18px;
  min-width: 0;
}
.revenue-step__number {
  flex: 0 0 auto;
  color: var(--ink-faint);
  font-family: var(--serif);
  font-size: clamp(1.8rem, 2.15vw, 2.55rem);
  font-weight: 500;
  line-height: 1;
}
.revenue-step h3 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2rem, 2.2vw, 2.7rem);
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.035em;
  white-space: nowrap;
}
.revenue-step p {
  max-width: 560px;
  margin: 4px 0 0;
  color: var(--ink-soft);
  font-size: 1rem;
  line-height: 1.65;
}
.revenue-steps__cta {
  padding-top: clamp(34px, 4vw, 54px);
}
.revenue-steps__link {
  display: inline-block;
  max-width: 500px;
  font-family: var(--serif);
  font-size: clamp(1.45rem, 1.85vw, 2rem);
  font-weight: 500;
  line-height: 1.12;
  letter-spacing: -0.025em;
  text-decoration: none;
}
.revenue-steps__link:hover,
.revenue-steps__link:focus-visible {
  color: var(--ink-soft);
}

@media (max-width: 1180px) {
  .revenue-steps__layout {
    grid-template-columns: minmax(240px, 0.36fr) minmax(0, 0.64fr);
    gap: 46px;
  }
  .revenue-step {
    grid-template-columns: 1fr;
    gap: 14px;
    align-items: start;
  }
  .revenue-step p {
    margin-left: calc(2.55rem + 18px);
  }
}

@media (max-width: 760px) {
  .revenue-steps__layout {
    grid-template-columns: 1fr;
    gap: 48px;
  }
  .revenue-steps__anchor {
    position: static;
  }
  .revenue-steps__anchor h2 {
    max-width: 680px;
  }
  .revenue-steps__anchor p {
    max-width: 620px;
  }
  .revenue-step {
    grid-template-columns: minmax(0, 1fr);
    gap: 12px;
    padding-block: 28px;
  }
  .revenue-step p {
    margin-left: 0;
  }
  .revenue-steps__cta {
    padding-top: 30px;
  }
}

@media (max-width: 560px) {
  .revenue-steps__anchor h2 {
    font-size: clamp(3rem, 14vw, 4.4rem);
  }
  .revenue-step__heading {
    gap: 12px;
  }
  .revenue-step__number {
    font-size: 1.55rem;
  }
  .revenue-step h3 {
    font-size: clamp(1.55rem, 7vw, 1.9rem);
    line-height: 1;
  }
  .revenue-steps__link {
    font-size: 1.55rem;
  }
}